GCCEC Takes Home Top Honour for Most Outstanding Marketing Campaign at ABEA Awards
The Gold Coast Convention and Exhibition Centre (GCCEC) has been awarded Most Outstanding Marketing Campaign at the prestigious Australian Business Events Awards, held this week at the International Convention Centre (ICC) Sydney.
The award-winning campaign features a day-in-the-life-of recruitment video that showcases real team members in their actual roles. The campaign extended beyond the video to include a new careers webpage, branded email signatures, bespoke social media assets, and a targeted paid advertising strategy.
Challenged with recruitment of various roles across the business, the marketing team developed the concept of showcasing the variety of roles and the exciting dynamic and collaborative nature of working in the event industry.
The campaign has already delivered outstanding results, with the video amassing over 15,000 views in just 8 weeks and applications for certain roles increasing by up to 54%.
Kerri Brown, Executive Manager of Marketing at GCCEC, praised the team’s efforts in bringing the campaign to life “This award is a testament to the incredible collaboration and creativity behind It Takes a Team, Join Ours. From the in-house marketing team and ‘talent scouts’ to our GCCEC ‘actors’ and behind-the-scenes team, every individual played a pivotal role in creating something truly impactful.
We’re immensely proud of how this campaign not only resonates with our audience and team, but also delivers tangible results for our recruitment efforts.
The essence of the campaign was reflected in its message – it takes a team and it certainly took one to produce this award winning effort.”
The It Takes a Team, Join Ours campaign reflects GCCEC’s innovative approach to marketing and commitment to building a strong, dynamic team that supports its reputation as a world-class venue.