Why Interactivity Matters at Conferences
Benefits of attendee engagement
When attendees come to your conference, they’re looking for more than just information—they want an experience. A conference filled with engaging moments doesn’t just hold people’s attention—it energises them, creates connections and leaves a lasting impression.
At the Gold Coast Convention and Exhibition Centre (GCCEC), organisers have the opportunity to design events that stand out by creating these kinds of experiences. Engaged attendees are more likely to connect with speakers, network with other participants and walk away feeling they got genuine value from their time.
Interactive conference experiences also have a wider impact. When attendees are actively engaged, they’re more likely to share their experiences on social media, recommend the event to colleagues and return in future years.
Common challenges in engaging attendees
But keeping attendees engaged is easier said than done. With long schedules, packed agendas and even the draw of the Gold Coast’s stunning beaches, it can be challenging to maintain energy and focus throughout the event.
Hybrid and virtual events bring additional hurdles, as remote attendees can easily be distracted. The solution lies in designing conferences that encourage participation, interaction and collaboration, ensuring attendees feel involved—whether they’re on-site at GCCEC or joining remotely.
Interactive Ideas for Conferences
Gamification and interactive apps
Gamification is one of the most effective ways to make your event more engaging. Adding a touch of friendly competition can encourage attendees to participate, interact with exhibitors and explore the event in new ways.
For example, imagine creating a scavenger hunt where attendees earn points for visiting exhibitor booths, attending sessions or completing challenges. Using event apps like Whova or EventMobi, you could track participants’ progress and display leaderboards on big screens. Prizes could include Gold Coast-inspired rewards, like vouchers for local restaurants or tickets to nearby attractions.
Another idea is to incorporate gamification into breakout sessions. For instance, you could create a trivia-style quiz where attendees compete to answer questions about the session topic, with winners receiving merchandise or exclusive discounts for future events. These kinds of activities not only keep attendees engaged but also help reinforce what they’ve learned.
Live polling and Q&A sessions
Interactive tools like live polling and Q&A platforms can transform sessions from one-sided presentations into lively conversations. These tools are especially valuable for keeping attendees involved, whether they’re in the room or participating remotely.
For instance, speakers at GCCEC could use live polling to ask attendees about their opinions, quiz them on session content or spark discussions on trending industry topics. Platforms like Slido or Mentimeter allow participants to respond in real-time using their smartphones, and the venue’s high-speed Wi-Fi ensures everything runs smoothly.
During Q&A sessions, moderators could display questions submitted by attendees, giving everyone a chance to have their voice heard. This approach works particularly well for hybrid events, where it’s important to keep remote participants engaged and connected to the action happening on-site.
Networking games and icebreakers
Networking is often a top priority for conference attendees, but it can also be intimidating for some. Fun, structured activities can make it easier for people to connect and break the ice.
For example, you could organise a speed networking session where attendees rotate through timed conversations, ensuring they meet multiple new contacts in a short amount of time. Alternatively, apps with matchmaking features could pair attendees based on shared interests, making it simple for them to find relevant connections.
To give your networking activities a local touch, you might try a Gold Coast-themed icebreaker. You could ask attendees to share their “Gold Coast bucket list” items, like visiting Surfers Paradise, exploring the hinterland or sampling local food. This could spark meaningful conversations while encouraging attendees to bond over shared goals or experiences.
Technology’s Role in Enhancing Interactivity
Virtual and augmented reality
Virtual and augmented reality (VR and AR) are exciting tools for creating immersive conference experiences. These technologies allow organisers to deliver content in entirely new and engaging ways.
For instance, you could use AR to create interactive product demos, where attendees explore 3D models or visualise features in real time. VR could be used to transport attendees into a virtual environment, like a factory tour, a simulated training session or even an immersive brand story.
At GCCEC, the technical team can work with organisers to integrate VR or AR into their events. Whether you’re looking to enhance an on-site session or add an interactive element to a hybrid event, these technologies offer unique opportunities to wow attendees.
Event management apps and engagement platforms
Event apps are essential tools for modern conferences, offering features that help attendees navigate the schedule and participate in interactive activities. These platforms often include capabilities like live polling, Q&A sessions and gamified challenges, making it easier than ever to boost engagement.
For example, attendees could use an app to personalise their agenda, connect with other participants and even book one-on-one meetings with exhibitors or speakers. Apps like Attendify or EventMobi could also facilitate matchmaking between attendees with similar interests, ensuring everyone gets the most out of their time at the conference.
Thanks to GCCEC’s high-speed Wi-Fi and reliable tech infrastructure, organisers can seamlessly incorporate these platforms into their events. The venue’s experienced technical team is always on hand to support any interactive tools you choose to use.
How GCCEC Makes Interactivity Seamless
When you host your event at GCCEC, you gain more than just a venue—you gain a partner dedicated to making your conference a success.
GCCEC offers state-of-the-art AV technology, high-speed Wi-Fi and flexible spaces that are ideal for hosting interactive activities. From gamification and live polling to immersive VR experiences, the venue is designed to support innovative ideas that keep attendees engaged.
Its central location in Broadbeach also enhances the attendee experience, with easy access to accommodation, restaurants and iconic Gold Coast attractions. Whether attendees want to enjoy a pre-event coffee at the beach or unwind after a busy day of networking, the surrounding area adds to the overall appeal of your conference.
For hybrid events, GCCEC’s technical team can assist with live-streaming, virtual engagement tools and integrating remote participants with on-site attendees. This ensures a seamless experience, no matter where your audience is joining from.
Designing a Memorable Conference
Creating an interactive conference isn’t just about entertainment—it’s about fostering genuine connections and delivering value for your attendees. By incorporating gamification, networking activities, live polling and cutting-edge technologies like augmented reality, you can design a conference that energises, inspires and leaves a lasting impression.
With its advanced facilities and dedicated support team, the Gold Coast Convention and Exhibition Centre is the perfect partner to bring your vision to life.
Want to create an unforgettable conference experience? Contact GCCEC today to explore how we can help you boost attendee engagement with innovative activities.