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This is Gold Coast All Mapped Out

This is Gold Coast All Mapped Out

Posted on 03 June, 2016

The Gold Coast is proudly on show once again at Gold Coast Business Events This is Gold Coast 2016 Business Exchange (3 - 4 June), with the main expo hosted by the regions prominent conferencing venue the Gold Coast Convention and Exhibition (GCCEC).

The multi-award winning GCCEC is no stranger to challenging convention and thinking alike, through continuous innovation in sustainable practices and investment in infrastructure and technology, the GCCEC ensures end-to-end experiences are not only seamless but are the cornerstone of GCCEC’s boutique modern offering.

Last year, the venue took out the accolade for ‘Best Stand’ as voted by industry peers, and this year, the GCCEC is hoping to capitalise on its success by showcasing yet another collaboratively designed stand that brandishes clever design, fused together with repurposed materials to create a multi-sensory audio and visual experience.

The GCCEC team designed and executed the Centre’s four metre by three metre trade stand from repurposed timber pallets,  upcycled last years backdrop and cleverly used the white flooring and skeletal expo framework to bring to life an augmented reality masterpiece, using technological innovation in the form of projection mapping.

Celebrating a key drawcard, the Gold Coast’s famed surf beaches, GCCEC’s audio visual team created content in-house designed to blend projected images of water, sand and the Centre’s brand tagline – love is in the details, on a multi-layered irregular surface area.

Acting as an unorthodox screen, the stand floor itself is awash with waves thanks to two digital projectors suspended 10 metres above ground level. Built-in stand speakers project the sound of lapping waves to create a soundscape complementary of bespoke video content.

Vision is the fastest moving element of audio visual technology according to GCCEC Audio Visual manager Ben Morris, making it a compelling drawcard for event organisers seeking the “wow-factor”.

“This is a great opportunity to showcase how projection mapping technology can be accessible to all event planners.

“The technique by nature is scalable from small installations to large buildings and natural landscapes. When well executed, images can be distorted and blended onto irregular designed surfaces, such as our custom build countertop and expo stand floor to create an a unique backdrop.

“Factoring in key considerations including accessibility to rigging, and working with a tight budget, we were able to deploy cost effective solutions, integrated clever content unique to our region and our Centre branding to transform a small area into dynamic example of how events can be brought to life, Morris said.”

The result has been a win-win for the Centre, attracting a plethora of interest at today’s exhibition, and is great example of how upcycling and modern technology can coexist in spectacular fashion.

The GCCEC has continued to set the standard for sustainable event management and has also made significant investment in its infrastructure and technology to remain as one of Australia’s leading conference and events venue and event destinations.


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What Our Clients Say

I have conducted two major formal dinners at GCCEC for approx 700 people each time, the more recent of these being held in March 2015. I am completely satisfied with all aspects of working with GCCEC and their performance in presenting our function. They were completely professional and were willing to do things exactly the way I wanted them done, even meeting some unusual requirements. When I requested to make layout changes only hours before the dinner the request was accommodated immediately and with professional ease. The dinner was an alternate drop three course full service meal with drinks package, and it was without a doubt the best formal dinner I have ever attended. I have managed many similar dinners in the past but this dinner achieved by far the best result, it was the easiest to organise and to then manage on the night. Our GCCEC functions manager was a competent and willing professional who achieved an absolutely flawless event. I am still trying to understand how the catering staff were able to prepare almost 700 perfectly cooked and presented meals and get them to the tables whilst still hot. An excellent event perfectly presented by cheerful and competent professional staff.

Bruce Schmidtchen
Chairman, 5RAR Assoc Inc 50th Anniversary Reunion Committee

We have held our major event, the Conference of Major Superannuation Funds (CMSF), at the GCCEC on six occasions since it opened in 2004. Through holding our event at the GCCEC we have established a terrific relationship with the venue. Each and every staff member works tirelessly to ensure that our event is run to the highest calibre. Any task, no matter how little or large is undertaken to ensure our expectations are met and our event is delivered successfully.

AIST Events Team

It’s the small things that make such a big difference. My organisation has held its conference annually at GCCEC since 2008, during which I’ve experienced unparalleled service. I continue to be amazed by the dedication, friendliness and professionalism of all staff – be it sales and event management to back of house and floor staff. They know my event inside and out, making the experience seamless. I have thoroughly enjoyed each and every conference I’ve held here!

Marika MacKenzie
Communications Manager, Optometry Queensland Northern Territory

You guys did it again! It is such a pleasure to work with a dedicated, proactive and friendly team. Your can-do attitude, your attention to detail and your willingness to try something new all help to make our lives easier and to keep our event fresh and interesting. Once again, the food was superb and the level of service provided by everyone at the centre was exceptional.

Julie Hood
Director Events Australian Petroleum Production & Exploration Association

There is no doubt that next time we need to be ‘creative’ on the Gold Coast; the GCCEC is the only venue we’d choose. No matter how difficult or unusual our demands prior to the event, nothing proved impossible for you and during the conference your professionalism and attention to detail ensured that everything ran without a hitch enabling us to focus properly on the job in hand. Last, but not least, the catering was superb!

Greg O’Neil
General Manager - Rural Merchandise CRT Rural Supplies