Labour Of Love Transforms Trash To Treasure

19 June 2015

If sustainability is the way of the future then the Gold Coast Convention and Exhibition (GCCEC) has a bright future ahead, with the Centre unveiling their latest sustainability initiative at today’s This is Gold Coast 2015 Business Exchange.

In what has truly been a true labour of love, the GCCEC team have collaboratively designed and executed the Centre’s four metre by two metre trade stand almost entirely from repurposed materials.

The clever creation harnessed the talents of the GCCEC team whose commitment to sustainability earned them a place in the history books in 2013 as the first convention centre in the world to achieve EarthCheck Gold Certification and more recently, as the first EarthCheck Certified member to be verified against the EarthCheck Responsible Meetings and Events Standard.

GCCEC General Manager Adrienne Readings believed the latest initiative demonstrated the perfect synergy between her passionate team and their sustainable approach to business practices.

“Sustainability is not only one of the Centre’s core values, but is something which is ingrained into the corporate culture of the GCCEC,” Ms Readings said.

“We’re finding clients are becoming more aware of the environmental impacts created by their conventions and exhibitions.

“While upcycling is not a new concept, it’s something that has resurged of recent times and become a fascinating trend we’re seeing more and more of with our own clients.”

The idea was born when the Gold Coast icon undertook a host of improvements to its interior aesthetics, including the installation of more than 10,000 square metres of carpet across both levels.

“The prospect of utilising the leftover pallets, timber offcuts and old reinforcing mesh to highlight our sustainability credentials ignited significant interest from the team,” she added.

“While the stand may take on a more unique look than what some might generally associate with the Centre, it reinforces our key messaging in both the use of materials and the execution of the project.”

The sales team took charge of the project, overseeing the delivery and timeframes, while marketing orchestrated the design elements and the events team sourced local suppliers to assist with the final touches.

The real heroes came from the Centre’s property operations department though, who worked tirelessly in addition to their usual duties to bring the idea to life.

From the repurposed pallets that were stained and sanded to reflect the iconic boardwalk at the back of the property, to the photo frames that were repurposed from the GCCEC’s Centre of Christmas event, no detail was left unchecked.

The result has been a win-win for the Centre, attracting a plethora of interest and taking home the people's choice award for the most creative stand at today’s exhibition - a timely reminder that there are some things money can’t buy.

Fast facts:

The GCCEC continues to promote best practice and successfully integrates sustainability solutions into its planning and ongoing business operations.

A volunteer group of dedicated employees, the Project Green Committee, drive our environmental policy and maintain the Centre’s Environmental Management Plan that tracks and controls key areas of energy and water consumption and waste management.

The GCCEC has continued to set the standard for sustainable event management since its inception more than a decade ago and is renowned for delivering sustainable excellence in the meeting and events industry.

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