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Gold Coast Convention and Exhibition Centre Unveils “Love” Advertising Campaign

Posted on 08 August, 2013

Gold Coast Convention and Exhibition Centre Unveils “Love” Advertising Campaign

The Gold Coast Convention and Exhibition Centre (GCCEC) recently launched a new advertising campaign highlighting why the Centre’s success and reputation for service excellence is hinged on the dedicated professionals who love what they do.

The campaign concept and tagline ‘Love is in the details’ was born from the notion that even the tiniest details are of paramount importance to GCCEC team individuals, and of course in upholding the business philosophy. The team is strong because they really love what they do, and it shows.

An extension of the venue’s previous campaign ‘Love What You Do; We Do,’ GCCEC once again collaborated with renowned Gold Coast creative agency P’s In a Pod to celebrate the Centre’s most unique asset – the dedicated staff who remain key to contributing to the venue’s ongoing success.

Love is in the details campaign features five new advertisements each telling compelling stories of individual GCCEC staff members from key service departments – operations encompassing food and beverage service and general duties, events, audio visual and kitchen who take the utmost care and consideration in executing the smallest details to deliver the highest in service standards.

The most effective and engaging way to illustrate this was to show team members creatively in their working environment with everyday objects that are handled with great importance — 'the details', as it means the world to them, as it does for GCCEC clients.

GCCEC’s General Manager Adrienne Readings said the emotive nature of the campaign is reflective of the Centre’s commitment to service excellence and why the Centre’s reputation as a premier conference and events destination is well deserved.

“Sometimes its attention to the smallest detail which influences the overall event experience for our clients, which in turn continues to deliver world-class entertainment and business events to the Gold Coast,” said Adrienne.

“The GCCEC is always looking for new ways to enhance our product and offer creative and effective solutions for the ultimate event experience.

“Ultimately delivering exceptional events and outstanding customer service is what keeps our clients coming back.”

The Love is in the details campaign will run nationally for a minimum 12 month period and will feature in print and digital mediums and as part of the Centre’s internal branding.

Click here to see the new campaign. 

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What Our Clients Say

I have conducted two major formal dinners at GCCEC for approx 700 people each time, the more recent of these being held in March 2015. I am completely satisfied with all aspects of working with GCCEC and their performance in presenting our function. They were completely professional and were willing to do things exactly the way I wanted them done, even meeting some unusual requirements. When I requested to make layout changes only hours before the dinner the request was accommodated immediately and with professional ease. The dinner was an alternate drop three course full service meal with drinks package, and it was without a doubt the best formal dinner I have ever attended. I have managed many similar dinners in the past but this dinner achieved by far the best result, it was the easiest to organise and to then manage on the night. Our GCCEC functions manager was a competent and willing professional who achieved an absolutely flawless event. I am still trying to understand how the catering staff were able to prepare almost 700 perfectly cooked and presented meals and get them to the tables whilst still hot. An excellent event perfectly presented by cheerful and competent professional staff.

Bruce Schmidtchen
Chairman, 5RAR Assoc Inc 50th Anniversary Reunion Committee

We have held our major event, the Conference of Major Superannuation Funds (CMSF), at the GCCEC on six occasions since it opened in 2004. Through holding our event at the GCCEC we have established a terrific relationship with the venue. Each and every staff member works tirelessly to ensure that our event is run to the highest calibre. Any task, no matter how little or large is undertaken to ensure our expectations are met and our event is delivered successfully.

AIST Events Team

It’s the small things that make such a big difference. My organisation has held its conference annually at GCCEC since 2008, during which I’ve experienced unparalleled service. I continue to be amazed by the dedication, friendliness and professionalism of all staff – be it sales and event management to back of house and floor staff. They know my event inside and out, making the experience seamless. I have thoroughly enjoyed each and every conference I’ve held here!

Marika MacKenzie
Communications Manager, Optometry Queensland Northern Territory

You guys did it again! It is such a pleasure to work with a dedicated, proactive and friendly team. Your can-do attitude, your attention to detail and your willingness to try something new all help to make our lives easier and to keep our event fresh and interesting. Once again, the food was superb and the level of service provided by everyone at the centre was exceptional.

Julie Hood
Director Events Australian Petroleum Production & Exploration Association

There is no doubt that next time we need to be ‘creative’ on the Gold Coast; the GCCEC is the only venue we’d choose. No matter how difficult or unusual our demands prior to the event, nothing proved impossible for you and during the conference your professionalism and attention to detail ensured that everything ran without a hitch enabling us to focus properly on the job in hand. Last, but not least, the catering was superb!

Greg O’Neil
General Manager - Rural Merchandise CRT Rural Supplies