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GCCEC continues to energise Gold Coast economy

Posted on 08 September, 2016

The Gold Coast Convention and Exhibition Centre (GCCEC), part of the Star Entertainment Group, continues to deliver record results, including its best fiscal performance for a fourth consecutive year.

An instrumental contributor to the success of the regions tourism sector, the GCCEC surpassed all previous end of financial year figures, contributing $303 million in economic benefit to the City of Gold Coast – an increase of 9.8 per cent on 2014/15.

Continuing to demonstrate the venue’s profound economic bearing and strong return on investment for the Queensland State Government, the Centre welcomed 102 business events, including 69 national and international conventions that attracted 115,505 delegates for 2015/16.

Leading a popularity surge as the nation’s second most-favoured visitor destination according to TripAdvisor, the GCCEC managed to grow its international convention business, reflective of an increased appetite to capitalise on the city’s effortless ability to seamlessly mix business with leisure, to drive visitation.

GCCEC General Manager, Adrienne Readings said that the results reflect how pertinent the Centre is to the continued growth of Australia’s largest regional city.

“We remain a destination champion, ensuring multi-level economic yield for business events on the Gold Coast.”

The results demonstrate the fluidity of tourism for the local economy and solidifies the strength of GCCEC’s business sustainability model, which is in line with our objective to attract more international events in conjunction with industry partnerships.

“Our values are hinged on service excellence through fostering a sense of community amongst our peers and clientele, which enable us to deliver record-breaking results for our stakeholders,” Ms. Readings said.

“The figures are especially encouraging seeing as the venue posted similar figures to that of last year, in the face of market challenges and unforeseen event cancellations.”

The venues’ ambition, values and philosophy remain interwoven with emphasis on continued evolution, event best practice and a hunger to deliver exceptional results that are on par or in deed challenge convention centres nationally.

“Our capabilities and dynamic environment for innovation is driven by a model that stems from a strong level of engagement within our team, to nurture guest experience at unprecedented levels,” added Ms. Readings.

“We have been able toharness key learnings and improve operational efficiencies through profound investment and training in our most valued resource.

“By drawing on collective experience from all areas of our business, we are successfully integrating digitally-lead operational communication stratagems, whilst simultaneously shaping a more robust safety and security culture,” said Ms. Readings.

The manoeuvre advocates the importance of guest feedback and builds on the Centres’ fundamental framework of cohesion, which has been backbone of the GCCEC‘s tailored approach to events, since inception.

According to Ms. Readings, “driving change challenges comfort levels,” and it’s provided the venue with four consecutive years of surpassed targets and expectations – a key contributor to the economic development of the region.

Key client requirements necessitating more concurrent space, remain a constant challenge for the venue. Creative solutions have included the introduction of temporary structures on front terraces and northern lawn spaces, as well as the utilisation of non-conventional areas to fashion unique meeting experiences.

Whilst external space use is not always driven by demand and stature, the desire to capitalise on the sub-tropical climate of the Gold Coast and provide truly distinctive conference and event experiences, remain another shining example of why the GCCEC will continue to provide a legacy for the destination ongoing.

What Our Clients Say

I have conducted two major formal dinners at GCCEC for approx 700 people each time, the more recent of these being held in March 2015. I am completely satisfied with all aspects of working with GCCEC and their performance in presenting our function. They were completely professional and were willing to do things exactly the way I wanted them done, even meeting some unusual requirements. When I requested to make layout changes only hours before the dinner the request was accommodated immediately and with professional ease. The dinner was an alternate drop three course full service meal with drinks package, and it was without a doubt the best formal dinner I have ever attended. I have managed many similar dinners in the past but this dinner achieved by far the best result, it was the easiest to organise and to then manage on the night. Our GCCEC functions manager was a competent and willing professional who achieved an absolutely flawless event. I am still trying to understand how the catering staff were able to prepare almost 700 perfectly cooked and presented meals and get them to the tables whilst still hot. An excellent event perfectly presented by cheerful and competent professional staff.

Bruce Schmidtchen
Chairman, 5RAR Assoc Inc 50th Anniversary Reunion Committee

We have held our major event, the Conference of Major Superannuation Funds (CMSF), at the GCCEC on six occasions since it opened in 2004. Through holding our event at the GCCEC we have established a terrific relationship with the venue. Each and every staff member works tirelessly to ensure that our event is run to the highest calibre. Any task, no matter how little or large is undertaken to ensure our expectations are met and our event is delivered successfully.

AIST Events Team

It’s the small things that make such a big difference. My organisation has held its conference annually at GCCEC since 2008, during which I’ve experienced unparalleled service. I continue to be amazed by the dedication, friendliness and professionalism of all staff – be it sales and event management to back of house and floor staff. They know my event inside and out, making the experience seamless. I have thoroughly enjoyed each and every conference I’ve held here!

Marika MacKenzie
Communications Manager, Optometry Queensland Northern Territory

You guys did it again! It is such a pleasure to work with a dedicated, proactive and friendly team. Your can-do attitude, your attention to detail and your willingness to try something new all help to make our lives easier and to keep our event fresh and interesting. Once again, the food was superb and the level of service provided by everyone at the centre was exceptional.

Julie Hood
Director Events Australian Petroleum Production & Exploration Association

There is no doubt that next time we need to be ‘creative’ on the Gold Coast; the GCCEC is the only venue we’d choose. No matter how difficult or unusual our demands prior to the event, nothing proved impossible for you and during the conference your professionalism and attention to detail ensured that everything ran without a hitch enabling us to focus properly on the job in hand. Last, but not least, the catering was superb!

Greg O’Neil
General Manager - Rural Merchandise CRT Rural Supplies