Posted on 29 September, 2016
Whether party planning is your forte or you have been delegated the task of arranging your next end of year celebrations, there are many key considerations for organisers to entertain. As a rule of thumb, if you stick to choosing a great venue, great food, theme and company carefully, then organising your own event or opting for an all-inclusive gala spectacular, can both be relatively simple. GCCEC event manager Belinda Crofts, recently shared her tips in the August edition of Executive PA magazine. Below is her comprehensive guide to weighing up the pros and cons of private and all-inclusive ticketed end of year events.
Choosing the right venue is truly important – location and a distinct offering that advocates value in a product or service, like an event that you can personally connect with is paramount. A venue that is central, easily accessible for guests with public transport, parking, nearby accommodation (walking distance is ideal) and a nightlife to dance the night away post-event are attractive when weighing up options.
The type of event of your choosing is a driving factor and is typically connected to budget constraints. Standalone events have minimum requirements for attendees and will usually cover the costs associated with food, beverages and basic AV. Our service includes a friendly experience where our sales team guides you through all your requirements and your own event manager will provide guidance and oversee all the finer details.
Ticketed festive events such as our own iconic Centre of Christmas are a great alternative for smaller groups of colleagues and friends (groups of < 100 persons) and will include the works, beautifully themed and catered to ensure no stress for the organiser.
Entertainment and theming are often additionally catered for private functions and how elaborate they are all depend on your budget. The right look and feel often dictates and has great impact on the atmosphere thereby creating greater engagement between the event and guests. Just because you have a budget, it does not mean you have to scrimp on all the trimmings. Ticketed events offer inclusive packages and cover the larger must-haves such as food, beverage, theming and entertainment.
Menu choice for celebratory events often marry the desired event ambiance, and mouth-watering festive menus coupled with fresh and sustainably sourced local delicacies, provide variety for guests whilst catering to intolerances or special dietary needs. Beverage packages are a great option and offer variety to appease guests. Opt for premium packages that provide quality beverages and last for four-hours or more in duration – this represents great value.
Stand-up vs. Sit down
Who you are celebrating with can influence whether you choose a seated dinner or a stand-up cocktail function that encourages socialising and networking. Client entertaining is more suited to sit down options, offering a sense of formality usually accompanied by a three-course meal. Stand-up celebrations encourage socialising and the ease of mobility are a winning factor for team/staff gatherings seeking a varied menu of canapés and cocktail cuisine that are easily digestible on the go.
The Numbers Game
Is your celebration a private gathering or part of a larger combined event? A flexible venue like GCCEC will offer you the best of both worlds, and both event styles have their advantages. Key considerations you should ponder include; are you celebrating the end of year with key clients, or thanking your team for a successful year? Or a combination of both?
If you don’t have the minimum numbers required for a private function, opt for a combined ticketed corporate function. You can create a sense of intimacy by booking a whole table and still soak up the good vibes of a larger corporate crowd, there to enjoy a stylish little Christmas.
For more great tips please visit Executive PA magazine, August feature article ‘Great Summer Parties Start in Winter’.